Lingerie Fighting Championships announced today that we have partnered with Boston Diamonds & Bling as the Fight of the Night sponsor at each of our 3 upcoming events at the Sturgis Motorcycle Rally. The Brookline, MA jeweler is hard at work creating beautiful custom pendants that will be awarded to the fighters judged to have had the most exciting fight of the night by viewers.

“We’re very excited to have Boston Diamonds & Bling joining us in Sturgis,” LFC CEO Shaun Donnelly says. “And I know our fighters are going to really appreciate the recognition for a job well done.”

Boston Diamonds & Bling is a family run business founded by Avi and Liana Rubinov that started as a local watch maker in the heart of Brookline Village in 1995. Since then they’ve grown into one of the area’s most prestigious jewelers, renowned for their beautiful custom designs.

“When we heard LFC was returning to the Sturgis Motorcycle Rally we wanted to be involved,” co-founder and CEO Liana Rubinov explains. “We’re fans of the fighters and are happy to help make their Sturgis experience a memorable one.”

Boston Diamonds & Bling are no strangers to the entertainment industry having created specialized custom pieces for many big names in the hip hop industry including Shoreline Mafia and Pi’erre Bourne. Recently they worked with Boston Celtics star Jaylen Brown creating a spectacular blinged out ‘Juice’piece.

“We are looking forward to creating some specialized sexy bling for the girls of LFC and their fans,” Rubinov adds.

Near the end of each event, fans will get to vote on which fight was Fight of the Night material. Both combatants from that fight will be called back into the ring to receive a beautiful necklace to mark the occasion. And one lucky fan each night will be drawn at random to receive a matching pendant and chain.

“It’s been fascinating watching the process of the jewelry being made,” Donnelly says. “They’re going to be amazing.”

Donnelly and Rubinov are also working on a line of LFC inspired jewelry that will be made available on the league’s site. Watch for a release date as they will sell out very quickly.

The LFC events will take place at the legendary Sturgis Buffalo Chip for their 40th anniversary. They will also be live streamed on Pay-Per-View at so don’t miss your opportunity to vote for Fight of the Night.